My parents gave me the name “ Ugochinyere ”, which in the Nigerian Igbo language means “ the treasure God gave me ” or “ God’s Eagle ”.

“Ugo” refers to eagle, which in my culture is a bird esteemed as a symbol of honor, dignity, and rarity. “Chinyere” combines “ Chi ” (God) and “ nyere ” (gave), signifying a gift from God. “Ugochinyere” embodies the notion of a precious and divine gift.

God blessed me with the gift of “ YERE ” and now I’m blessed to share her with the world.

YERE began as a vision to rewrite the rules of beauty—a response to every standard that tries to define what’s beautiful and what’s not. To me, beauty is an inner game , a Hot Girl Olympics , but with yourself as the only competitor. It’s about showing up, putting yourself first, and celebrating who you’re becoming. With YERE , I wanted to create lip colors that don’t just sit on your skin— they sync with who you are .

These shades aren’t just about matching complexion; they’re about matching vibe, lifestyle, and energy. Because when you’re out there, living

boldly and claiming your space , you deserve products that do the same. YERE is here for every hot girl ready to love herself loudly, every single day.

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Founder & CEO